Heide – MOMA
The ‘Design For Life’ exhibition explores the career of Grant Featherston, arguably Australia’s most significant modernist designer, and his partnership with Mary Featherston, who is renowned for her design for children. Beginning with the question of what stimulated a country boy to become a designer in the late 1930s, it charts Featherston’s rise to celebrity status in the 1950s and how his work captured the imagination of ordinary Australians in their quest to be modern. Tracing his explorations of new materials and technologies and production of innovative furniture throughout the 1960s and 70s, the exhibition and accompanying publication highlight the holistic nature of his practice, which included interiors, exhibitions, photography, glass, sculpture and promotional design.
Working at M&C Saatchi, the team and I developed this clever integrated campaign.